Internet Brand Markets
Fill the presale, drop the tokens. Miss the mark, cash snaps back. Early believers fuel real brands and ride the upside.
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How does it work?
STEP 1
Back a Presale
Pick a brand presale on Aura. If it fills, tokens are created. If it doesn’t, your funds are automatically refunded.
STEP 2
Tokens Issued
When a presale succeeds, ERC-20 tokens are minted on Base. Your tokens go straight to your connected wallet.
STEP 3
Funds Allocated
For every successful presale: 50% goes to the brand to build. 50% is locked in a liquidity pool to support the token.
STEP 4
Hold Your Tokens
Your tokens live in your wallet like any ERC-20. Trade them, transfer them, or just hold — your choice.
What makes Aura different
Aura
On-chain presales + auto-refunds
Base-minted tokens, tradable day one
Real brands; No rugs
Transparent proofs: contract • LP-lock
Presale Protection: half unlocks at launch, half vests
Meme Coins
On-chain, built to spread
Community-driven momentum
No brand/product behind the token
No refunds; liquidity can be pulled (rug risk)
Crowdfunding
All-or-nothing protection for backers
No tradable token or on-chain exit
Centralized platforms, high fees
Limited global access & payment friction
Project Highlight
Launch
A modern polo brand mixing grass polo tradition with arena polo energy.
Token
$POLO is the digital currency and cultural engine of Polo AF
Result
Launched
Impact
We're building Polo AF culture
Launch
Capsule via Aura
Token
Early Pass
Result
Sold out in 48h
Impact
Funded run pre-production
Ava K., Founder of NOVA Atelier
"Our community didn’t just buy clothes, they became part of the label’s DNA."
Launch
3rd-anniversary special edition Zine
Token
Reservation for 1 of 200 numbered copies + digital vault
Result
Sold out in 72h
Impact
Fully funded print run pre-press
Jonas K., Founder of Index Press
“Aura let us fund the issue upfront and give readers a collectible tied to our creative history.”
Launch
150 tokenized posters visualizing festival audio frequencies
Token
Numbered print + digital version + free show entry
Result
Sold out in <1 week
Impact
Sparked secondary market among collectors & fans
Avery L., Founder of Studio Kinetik
"Aura let us capture the festival’s energy in a collectible that fans could see, own, and experience."
Everything you need to launch, grow,
and reward your community.
Turn Followers into Funders
Invite your audience to contribute, invest, and own before you even drop product.
Run Token-Based Presales
Drop your next collection, release, or brand with built-in incentives for your supporters.
Simple UX
Launch in minutes. No code. No crypto learning curve.
Built on PODIUM
Under the hood: composable, creator-first commerce stack that grows with you.
Drop Rewards, Access, or Ownership
Send perks, passes, or tokens to fans based on how they engage.
Start building with Aura
Aura is onboarding 1,000 founding brands.
Apply now to build in the new Internet Brand Market.